We all love riding!! We ride because it fun, because it's challenging. We ride to be with our friends, sharing epic days out in the mountains or just a great time jumping around on dry slopes.

However within the majority of us lies a deep and dark secret. To the outside world we present an image of perfection, rider and snowboard/skis combined in the pursuit of all that is righteous. the quest to be in unity with nature and in tune with our souls. To be a "True Rider!!"

WE LIE !!

This lie is easily detected, it only takes a camera. Non of us can resist the temptation, all the nobility of riding for ourselves goes straight out the window. We will bust are guts to bigger, faster and higher all for the pleasure of the adoring camera.

WE ARE ALL MEDIA WHORES !!